Trademark Search Process
Start with a Comprehensive Search for $169
Why a Comprehensive Search Matters
Embarking on trademark registration is a significant step for any business. To navigate this complex landscape effectively, it's crucial to start with a comprehensive search, saving you both time and money. It's not obvious but this is probably the most valuable part of the process for your business.
Unlike simpler checks, a comprehensive search thoroughly examines both the USPTO trademark database and the marketplace, ensuring a full assessment of potential conflicts before you commit to a name.
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Free, Pre-Search Consultation
Before we dive into the search itself, let's prepare adequately:
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We don’t believe in taking your money until we can offer some value. We'll walk you through defining your mark and understanding the critical naming rules that impact trademark viability.
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Request to meet and we'll send you the checklist to complete prior to the consultation. After the consult, you'll know if you're ready to hire us to complete the search or if more work is needed before you spend any money.​​​
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The Naming Process
Naming can be the most challenging part of the process. Here are some essential rules to guide you, which will be discussed during the consultation:​​
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Originality Over Description: Avoid using descriptive terms for your product.
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Avoid Surnames and Geographical Names: These are generally not distinctive enough for trademark protection.
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Sound Matters More Than Spelling: The phonetic impact of the name takes precedence over its spelling.
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Consider Foreign Words Carefully: If using non-English words, remember they will be analyzed based on their English translations.
​Naming can be the most challenging part of the process, especially with the rise of internet marketing leading to numerous conflicts. Remember, the value lies in the association between your name and your offerings, not just the name itself.​
Post-Consultation Process
01.
Determine if any changes are needed
02.
Hire FireCastle for Trademark Search
03.
Complete Trademark Search
04.
Decide whether to lodge application
05.
Hire FireCastle for application process.