Trademark Registration Process:
Start with a Comprehensive Search for $169
Why a Comprehensive Search Matters
Embarking on trademark registration is a significant step for any business. To navigate this complex landscape effectively, it's crucial to start with a comprehensive search, saving you both time and money. Unlike simpler checks, a comprehensive search thoroughly examines both the USPTO trademark database and the marketplace, ensuring a full assessment of potential conflicts before you commit to a name.
The Pre-Search Process
Before we dive into the search itself, let's prepare adequately:
Step 1:
Define the Mark
Decide whether you are registering a word, a logo, or a combination. Each type has specific considerations and legal implications.
Step 2:
Understand the Naming Process
Naming your brand is more than a creative exercise; it involves strategic thinking and legal foresight. The value lies in the association between your name and your offerings, not just the name itself.
The Naming Process
Naming can be the most challenging part of the process. Here are some essential rules to guide you:
Naming Guidelines:
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Originality Over Description: Avoid using descriptive terms for your product.
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Avoid Surnames and Geographical Names: These are generally not distinctive enough for trademark protection.
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Sound Matters More Than Spelling: The phonetic impact of the name takes precedence over its spelling.
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Consider Foreign Words Carefully: If using non-English words, remember they will be analyzed based on their English translations.
​Naming can be the most challenging part of the process, especially with the rise of internet marketing leading to numerous conflicts. Remember, the value lies in the association between your name and your offerings, not just the name itself.
Launching the Trademark Search
Comprehensive Searches for $169
We conduct only comprehensive searches because anything less is insufficient. This detailed search includes:​
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A broad analysis of the marketplace for any similar names or logos.
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An exhaustive search of the USPTO trademark database.
We make the cost affordable with direct 1-on-1 support for only $169. We advise against relying on searches that claim to check state databases or other less thorough sources, as they often provide misleading or incomplete information.
Post-Search Consultation
Following the search, we will discuss the findings with you directly, helping you make an informed decision about moving forward with your chosen name.
Next Steps
Decide whether to proceed with the registration based on the search results and our expert advice. Remember, successful trademark registration isn't just about filing—it's about making strategic decisions that protect your brand and support your business goals.
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By choosing to start with a comprehensive search, you are placing your trust in a process designed to secure your brand's future. Let's navigate this journey together.
